In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.
Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients – a huge plus especially if you are working in a big group.
Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?
Google Search Console
Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site’s search performance is the most precious data to understand what the audiences want for your site.
Once the website is tracked by Google, you’ll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.
As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information. our rentals
Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn’t updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?
You should try the new the features from Google My Business called “Posts”. The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post “Should I hide or even remove client inquiry on my Facebook?” will appear at the bottom of our business info.
Google Keyword Planner
Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.
*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.
Yes, it’s completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.